Agro Industrial Management

Posted on November 27, 2011 by Admin
Agro Industrial Management

Agro Industrial Management

The beverage industry is a unique market, where competition is fierce and keeping up with the trends is one of the essential keys to success. Even if you are not in the business, keeping up with the latest beverage trends can make your next party a hit, make you a more informed consumer, or ensure you will not miss an opportunity to try the latest drink at your favorite bar or restaurant. The beverage trends of today focus upon martinis,garnishes, and non-alcoholic specialty beverages.

The Martini Beverage Trend

Today’s martini glasses contain everything from the flavors of key-lime pie to the beauty of sunsets. The traditional martini is a blend of gin and dry vermouth garnished with green olives; however, the martinis of today are far from tradition. The majority of martinis contain vodka instead of gin, and a variety of flavored liquors and cordials replace the vermouth of the traditional martini. Exotic garnishes or colors top off these modern martinis.

The apple martini gave the martini craze its start, as this green drink garnished with a maraschino cherry was eye-catching and greatly enjoyed by drinkers. The popularity of the apple martini combined with the amount of specialty liquors on the market gave way to endless creative opportunities for specialty martinis, and it gave bar operators a way to increase inventory turnover. Place a variety of unrelated juices and liquors in front of a mixologist and chances are he or she will be able to concoct some sort of martini. The majority of restaurant and bar operations feature a martini list or an entire menu dedicated to specialty martinis. Managers expect bartenders these days to maintain knowledge of martinis in order to excel on the bar.